Entrepreneur · Industry pioneer · Inventor · Mentor
He turned a moment on TV into a movement.
The entrepreneurial vision of Ajit “AJ” Khubani—TeleBrands founder, president and CEO, “As Seen on TV” category creator, industry Hall of Fame honoree, and former chairman of the Industrial Directors Board for Princeton University’s Entrepreneurial Engineering program.
Watch the Lifetime Achievement Award film celebrating the vision, persistence and entrepreneurial leadership behind AJ Khubani’s remarkable TeleBrands journey.
For the entrepreneur at the beginning of the journey, this is an invitation to see possibility in the everyday—and to take the first idea seriously enough to test it.
Joy Mangano’s entrepreneurial journey inspired the 2015 film Joy, starring Jennifer Lawrence, Robert De Niro and Bradley Cooper. Lawrence portrays Joy and De Niro her father, Rudy, in David O. Russell’s dramatization of an inventor’s determination to build a business.
Her tribute to AJ comes from a fellow entrepreneur who knows the power of vision, persistence and bringing an idea to life.
From the garden to personal care and holiday celebrations, these brands reveal the breadth of AJ Khubani’s entrepreneurial imagination. Together, they carry a powerful idea forward: an everyday need can be the beginning of an extraordinary business.
Everyday ingenuity
BulbHead
A destination for problem-solving products, from kitchen tools and cleaning innovations to familiar As Seen on TV ideas. BulbHead carries AJ’s eye for everyday opportunity into a digital storefront.
The entrepreneurial lessonMake a useful idea easy to discover.
A family of topical pain-relief creams, gels and roll-ons, including Original and Lidocaine products. Hempvana adds a deeply human dimension to AJ’s brand-building story: recognizing needs that matter in daily life.
The entrepreneurial lessonBuild from a genuine understanding of the customer.
Garden hoses and watering accessories, including Copper Bullet, Silver Bullet and Ballistic. Pocket Hose makes a compelling part of AJ’s entrepreneurial story tangible: even a familiar household product can inspire fresh thinking.
The entrepreneurial lessonLook again at the products people take for granted.
Carpet spot-and-stain removers, degreasers and other household cleaners. Bull Shot gives AJ’s portfolio another vivid expression of the demonstration-led idea: start with a problem people can immediately recognize.
The entrepreneurial lessonLet the customer see what makes the solution useful.
A women’s hair-care supplement brand, adding another personal-care focus to AJ’s portfolio. Eggagen reflects the value of paying attention to a specific customer and the concerns that matter to her.
The entrepreneurial lessonStart by understanding the person behind the need.
The foot-care brand behind one of TeleBrands’ memorable retail stories. PedEgg connects AJ’s product instincts with a powerful entrepreneurial starting point: finding a fresh approach to an everyday routine.
The entrepreneurial lessonMake a familiar routine worth rethinking.
Decorative lighting and holiday projectors that bring AJ’s demonstration-led approach to seasonal celebrations. The brand’s remarkable retail story shows the opportunity in reimagining a familiar tradition.
The entrepreneurial lessonGive people a benefit they can see immediately.
What do people put up with every day? Start there. Study the frustration, test a better answer, and make its value unmistakable.
The premise
“It takes an idea you’re passionate about and a lot of hard work.”
AJ’s gift is seeing possibility where others see the ordinary: a household frustration worth solving, a demonstration that makes the value clear, an inventor ready for a chance. His career connects that eye for opportunity with the determination to bring ideas into people’s lives.
TeleBrands’ story began with a $2,500 student loan—and grew into a company that has generated billions of dollars in cumulative revenue since its founding in 1983.1
Your starting resources need not define your ambition. Build something useful, reinvest in it, and earn the financial strength to grow.
While attending college in the early 1980s, AJ invested the loan in Chrysler Corporation. The investment grew to $20,000 by 1983. After repaying the student loan, he used funds from that investment to start TeleBrands.1
Build the business. Let its strength open doors.
No further equity capital was contributed by AJ or outside investors. As TeleBrands grew, business loans and lines of credit supported expansion, obtained on the strength of the company’s financials at the time.1
Born in Weehawken to Indian immigrant parents, AJ was the first in his family born in the United States. His father’s importing business—and instinct for tinkering—became an early classroom.
While attending college, AJ invested a $2,500 student loan in Chrysler Corporation. By 1983, that investment had grown to $20,000—creating the funds that would help him begin.1
03
The early journey, recounted in Dworman’s 2004 book
The courage to begin
AJ repaid the student loan and used proceeds from his Chrysler investment to launch TeleBrands. His first National Enquirer advertisement, for a $10 radio, broke even. A young entrepreneur had taken an idea into the market and found a reason to keep building.1
AmberVision retail package · AI-restored from AJ’s supplied photo2
AmberVision breaks through
A television campaign made AmberVision sunglasses a hit. A 200-unit test at Herman’s Sporting Goods became an order for 20,000—opening the path from television to retail. AmberVision eventually sold more than 20 million units.21
05
AJ Khubani with an As Seen on TV display · Photo supplied by AJ
Thinking beyond a single product
TeleBrands pressed national retailers to create a dedicated “As Seen on TV” department. AJ’s ambition reached beyond selling an invention: the red badge and the retail category gave demonstration-led products a recognizable home.
AJ at work · AI-restored still from the 30th-anniversary film2
Three months to reset. Decades to build.
When TeleBrands emerged from Chapter 11 in 2000—just three months after filing—the comeback was only beginning. Over the next five years, the company repaid millions to creditors under its negotiated agreement. AJ preserved vital vendor relationships and his family’s home while rebuilding through years of depression. A difficult chapter became one of his proudest accomplishments.20
The personal story behind the comeback
The weight of a promise
For AJ, Chapter 11 was one of the darkest moments of his life. He felt he had disappointed not only the creditors he had promised to pay, but also the many hardworking, loyal employees he had to let go. The strain contributed to years of deep depression. His sense of responsibility to the people who had helped build TeleBrands strengthened his determination to rebuild.
Five years of following through
To emerge, TeleBrands negotiated a five-year payout agreement with its creditors, tied to a percentage of future sales revenue. Over the following five years, the company paid back millions of dollars. The commitment was costly, but making those ongoing payments brought AJ some comfort. Most vendors continued doing business with TeleBrands after the filing—a reflection of relationships that endured through difficult circumstances.
A home worth holding on to
The crisis also brought bank foreclosure proceedings against the newly built New Jersey home that Poonam had spent years designing and working on. AJ’s brother Ashok paid off the existing mortgage, enabling AJ to secure a new mortgage from a new lender and keep the family in their home.
AJ remains deeply thankful to Ashok and his wife, Anita, for standing by him during that difficult time. Their support helped save the family’s precious home and preserve a sense of security when so much else was uncertain.
A comeback measured in more than sales
The company’s emergence did not end the personal struggle. Rebuilding while living with depression made the work harder. Through persistence, hard work and resilience, AJ helped bring TeleBrands back to greater heights than before. Twenty-six years after that turning point, in 2026, his pride reaches beyond the business: it is also in the commitments honored, the relationships preserved and the family home kept.20
A difficult chapter does not have to be the final chapter.
Nassau Hall, Princeton University · 2019 photograph by Daderot · Wikimedia Commons · CC0
Opening doors at Princeton
AJ served as chairman of the Industrial Directors Board for Princeton’s Entrepreneurial Engineering program from September 2005 through January 2011. Working with Professor Daniel Nosenchuck, he helped develop the course, taught and mentored students across six fall-semester offerings, and personally accompanied winning teams on fully funded educational trips to factories in China.15
PedEgg, Pocket Hose, Hurricane Spin Mop and other hits carried the TeleBrands approach through television, mass retail and an increasingly global footprint. Ordinary household problems had become the starting point for products people recognized.
Across both seasons of Discovery Channel’s PitchMen, AJ brought his extraordinary product-building experience to the screen as a recurring judge and evaluator—helping assess the ideas and inventors behind the next potential breakthrough.
From AJ’s awards collection · Honors spanning multiple years
An industry salutes
The Advertising Hall of Fame of New Jersey in 2010, the Direct Response Hall of Fame in 2014 and ERA’s Lifetime Achievement Award in 2015 honored AJ’s contribution. TeleBrands’ 2017 ERA Marketer of the Year award extended that recognition to the company he built.
The early years · As reported in This Business Has Legs
A modest beginning. An industry-shaping legacy.
Long before TeleBrands became known for generations of household-name products, AJ Khubani was turning entrepreneurial instinct into extraordinary growth. Peter Bieler’s This Business Has Legs captures that early chapter—and the ambition, consumer insight and retail vision behind it.
1983 / The beginning
$20,000
In starting funds at age 23, described as savings in Bieler’s account. AJ’s origin story above explains their source in his Chrysler investment.
Reported starting capital · p. 137
By 1986 / A profitable business
$11M
In sales, with $3 million in net profit, as reported by Bieler for the print-advertising-driven mail-order business.
In sales by 1990, according to the book—seven years after AJ’s entrepreneurial beginning.
Reported historical sales · p. 137
Reach beyond the first channel.
Bieler reports approximately two million AmberVision sunglasses sold, including one million through television, and describes the product selling out at Herman’s sporting-goods stores. The account captures AJ’s ability to connect a product with consumers through both television and retail.
By the book’s 1996 publication, Bieler also noted AJ’s focus on developing original products—another chapter in the evolution of the company he built.
Response · September 2013The Big 3-0 TeleBrands’ 30th anniversary Original archived cover · Questex
A cover story. An industry-shaping journey.
He didn’t just build products. He helped build a category.
Thirty years after AJ founded TeleBrands, Response featured him on its cover. Thomas Haire’s anniversary profile recognized AJ’s leadership in connecting television-driven demand with retail opportunity—and helping shape the As Seen on TV industry.
AmberVision retail box · AI-restored from AJ’s supplied photo.2
A 200-piece AmberVision retail order led to a 20,000-piece reorder just days later. One opening helped demonstrate the opportunity.4
02 / Discipline
Let the test speak.
A PedEgg commercial AJ initially disliked performed well in testing. His experience offers a powerful lesson: let customer response challenge your assumptions.
03 / Vision
Build beyond the first hit.
The profile traces AJ’s evolution from individual products to enduring product lines. A successful idea can become the foundation for the next one.
Steven Dworman’s $12 Billion of Inside Marketing Secrets gives AJ Khubani’s entrepreneurial thinking a chapter of its own. In a conversation set in 1995 and published in the 2004 book, AJ explains how he grew from writing ads and shipping orders himself to leading a business connecting television demand with retail opportunity.
More than a gift for selling. The ability to build.
Dworman recognized both sides of AJ’s achievement: the creative marketer and the organizational leader. His introduction highlights AJ’s reputation for speed in taking products from television to retail; the interview praises the distribution business he built.
AJ’s account makes the work behind that reputation tangible: repeated sales calls, reinvested profits, careful measurement, and a team capable of carrying an idea far beyond its first advertisement.
“You’re one of the few people in this business I think that has successfully gone from being totally an entrepreneur, doing everything yourself to all of a sudden running an organization. That’s tough.”
Steven DwormanSpeaking to AJ Khubani in the published interview · p. 182
Retailers initially resisted AmberVision. AJ kept presenting the opportunity until a placement at Herman’s Sporting Goods gave him a result he could take to other buyers.5
Try this: When someone says no, identify what evidence would help them reconsider.
Interview · p. 17602 / Creativity, measured
Give your instincts a feedback loop.
AJ describes building response curves from earlier print campaigns to estimate results sooner and decide when to expand. The compelling idea and the measurement worked together.
Try this: Decide what a useful test will teach you before increasing its budget.
Interview · pp. 183–18403 / Ambition, reinvested
Build the capacity for your next chapter.
AJ explains how he retained profits to finance early retail growth before obtaining outside financing in 1994. The ambition was to build the business, not simply celebrate the first success.
Consider: What capability would make your next opportunity possible?
Interview · p. 17904 / Leadership that scales
Build a team—and share the credit.
AJ describes investing in people, systems and distribution, and credits his brother Andy’s contribution to retail growth. The founder who once packed orders himself learned to lead through others.
Try this: Identify the expertise your idea needs, then give that expertise room to contribute.
Interview · pp. 182, 191, 195
AJ’s story makes ambition concrete: learn the craft, prove the idea, build the team—and keep opening the next door.
Operators Are Standing By!Michael Planit · McGraw Hill · 2007Book cover supplied by AJ Khubani
In the acknowledgments · Michael Planit
A marketing innovator. A mentor who opened doors.
In the acknowledgments to Operators Are Standing By!, Michael Planit thanks AJ for bringing him into the business—and for being generous with his knowledge. He celebrates AJ’s ability to find new ways to attract consumers, sell products and grow revenues, crediting his ingenuity as a continuing source of inspiration and motivation.
“I have found you to be a true marketing innovator, whose particular genius continues to inspire and motivate me.”
Michael PlanitOperators Are Standing By! · Acknowledgments24
For the entrepreneurA legacy grows through what you build—and through the knowledge you share with those coming next.
AJ helped build something bigger than a hit product: a path from an inventor’s demonstration to a place on the retail shelf. That is the ambition behind TeleBrands—recognize a useful idea, make its value visible, and help it reach people.
One breakthrough can launch a company. The ability to find opportunity, build a product and connect with consumers—again and again—is what makes AJ Khubani’s entrepreneurial journey so compelling.
For aspiring entrepreneurs, the inspiration is bigger than a single success: keep listening, keep testing, and keep building. The next useful idea can be the beginning of another extraordinary chapter.
Explore the 278 winnersProduct names, descriptions & launch years
AJ’s approved product list · Updated October 12, 2026. Launch years and descriptions supplied by AJ Khubani; TeleBrands sales-start years are identified where applicable.6
Showing 1–20 of 278 products
AJ Khubani’s approved TeleBrands winners, sorted by launch year and product name
The red “As Seen on TV” badge connected a memorable demonstration with instant recognition on the shelf.
Logo supplied by AJ Khubani, who dates its creation to 1989.
02
A category he helped create
TeleBrands persuaded major chains to give direct-response products a category of their own—expanding the ambition from one product to an entire retail presence.
Nationwide Inventors Days gave aspiring creators the chance to present their ideas to AJ and the TeleBrands team. Opportunity began with the courage to show up.
TeleBrands booth · Chicago Housewares Show · 201522
Decades of retail relationships
Where new ideas met national retail.
Under AJ Khubani’s leadership, TeleBrands brought new products to Chicago’s annual Housewares Show for decades, meeting major brick-and-mortar retailers from across the country.
Year after year, the booth became a showcase for what was next—building excitement around new products and strengthening the relationships that connected them with shoppers.
For the entrepreneurMake the value visible—and build the relationships that bring it to market.
For AJ Khubani’s TeleBrands, an everyday personal-care idea became a remarkable retail breakthrough.
According to Dustin Sullivan, Walgreens’ Category Manager for As Seen on TV from 2007–2010, PedEgg ranked No. 1 by retail sales dollars among front-of-store, self-service items for the week ending May 13, 2008—surpassing single-serve Snickers bars and 20-ounce Coca-Cola. Sullivan recalls approximately 180,000 PedEgg units sold to customers that week, generating $1.79 million in retail sales.7
For the entrepreneur, the lesson begins with the customer: solve a recognizable problem, make the benefit easy to understand, and give people a reason to choose your product.
Ad Age featured PedEgg in its America’s Hottest Brands case-study series—putting a TeleBrands success story in the advertising industry’s spotlight.
A lesson for entrepreneurs: a big brand can begin with a small, everyday problem worth solving.
Read the Ad Age case study ↗“Ped Egg: an America’s Hottest Brands Case Study” · Full article requires an Ad Age subscription.
The retail breakthrough, at a glance
One small idea. A giant retail moment.
PedEggA TeleBrands breakthrough
→Outsoldby sales dollars
SnickersSingle-serve candy bar
Walgreens · Seven days ending May 13, 2008
PedEgg ranked No. 1 by retail sales dollars among front-of-store, self-service merchandise, excluding pharmacy, according to former category manager Dustin Sullivan’s firsthand recollection.
No. 1By retail sales dollars Walmart U.S. stores November 21–27, 2015 As recalled by Joe Grady
Retail milestone · Walmart Week 43 · 2015
The week Star Shower reached No. 1 at Walmart.
By retail sales dollars · Walmart U.S. stores November 21–27, 2015 · Thanksgiving and Black Friday
A holiday-lighting idea became a remarkable chapter in AJ Khubani’s TeleBrands story. Joe Grady, then the Walmart vice president overseeing Department 82, recalls Star Shower becoming the retailer’s No. 1-selling item by retail sales dollars for that week—ahead of bananas at No. 2.9
For the entrepreneurA familiar seasonal ritual can hold an extraordinary opportunity. Look for the frustration, make the benefit easy to see, and build a path from discovery to purchase.
“Star Shower was the number-one-selling item by retail sales dollars at Walmart U.S. stores.”
Joe Grady Walmart vice president overseeing Department 82 in 2015
Walmart, December 2015. Joe and Griffin hold Star Shower; AJ holds bananas. Photo from AJ’s personal archive.9
TeleBrands · Retail recognition
Great products. Lasting partnerships.
AJ’s vision reached beyond the television screen. Retail relationships helped bring TeleBrands products into everyday shopping—and the company earned recognition for its work with those partners.
2014 · Dollar General
Seasonal Division Top Vendor
The PRIDE Award names TeleBrands and recognizes innovation, dependability and excellence in the partnership.
The relationships behind the reach. A display from AJ’s collection, including PedEgg sales-achievement plaques presented by TeleBrands to retail partners.10Photo record [53] ↗
For the entrepreneur: a breakthrough product starts a relationship. Dependability, thoughtful collaboration and consistent execution help it endure.
From early classics to familiar household brands, these are the products AJ chose as his personal favorites—a visual journey through everyday ideas and memorable demonstrations.26
AI-restored original packaging
01
AmberVision
The amber-lens sunglasses that became an early TeleBrands signature.
A garden hose might seem an unlikely place to build a remarkable brand. In AJ Khubani’s TeleBrands story, it is a powerful expression of his entrepreneurial vision: recognize an everyday frustration, make the improvement unmistakable, and bring it to people at scale.
Richard Karn
Pocket Hose spokesperson since 2013
Known for playing Al Borland on Home Improvement, Karn has helped present Pocket Hose to television audiences for more than a decade. His campaigns span multiple generations of the expandable-hose line, including Silver Bullet and Copper Bullet.
Richard Karn holding Copper Bullet. Official Pocket Hose photography.
The brand’s public history traces Pocket Hose from its 2012 direct-to-consumer launch to retail chains in 2013, including Walmart and The Home Depot. Its expandable design addressed a simple, familiar problem: a garden hose that could be easier to handle and put away.
TeleBrands announced that Pocket Hose Ultra’s short-form commercial earned a 2014 ERA Moxie Award—recognition for the advertising craft behind the product.
That story continues in models such as Copper Head, whose public product page features compact storage and a swiveling Pocket Pivot connection. The opportunity is not only to introduce a useful product, but to keep improving the experience around it.
You do not have to begin with an extraordinary object. Begin with an everyday problem worth solving. Make the benefit visible. Keep improving what you build.
Original cream shown in official Hempvana product photography. Product page [40] ↗
Brand spotlight · TeleBrands
Hempvana. A human need. A founder’s response.
Great brand-building begins with understanding what matters to people.
With Hempvana, AJ Khubani’s TeleBrands story reaches into everyday wellness. It is another expression of his entrepreneurial range: bringing a recognizable consumer brand to a category rooted in a deeply personal concern—pain.
Hempvana’s public history dates its founding to June 2018. The family-run business describes its beginnings in the family’s own experience with pain and a determination to explore better options. That connection between lived experience and entrepreneurial purpose gives the brand its human starting point.
Original Pain Relief Cream combines 10% trolamine salicylate, its active pain-relieving ingredient, with hemp seed oil, an inactive ingredient used for moisturization. The green-and-gold packaging gives that formulation a recognizable brand identity.12
Drug Store News featured Hempvana’s lidocaine cream among Hamacher Resource Group’s five Products to Watch for October 2021. Its inclusion put a TeleBrands product in the industry’s spotlight—a memorable chapter in the brand’s development.
The publicly listed collection now includes Original Pain Relief Cream, Lidocaine Pain Relief Cream and Arthritis Pain Relief Gel, among other offerings. Hempvana adds another dimension to AJ’s legacy of building recognizable product families.
Start close to the customer. Sometimes the need that inspires your next business is one you already understand personally. Listen carefully, bring the right expertise together, and build with the responsibility that people’s trust deserves.
AJ Khubani’s entrepreneurial legacy includes opening doors for other inventors. At TeleBrands’ headquarters in Fairfield, aspiring creators could demonstrate their ideas directly to AJ and his team.
The search extended beyond headquarters, with events in other cities—including Philadelphia and Chicago’s McCormick Place. The published accounts below capture that tradition of listening, evaluating and looking for the next useful product.
For the next generation of entrepreneursStart with an everyday problem. Make the benefit unmistakable. Take the chance to put your idea in front of people who can challenge it—and help you see its potential.
In the published record
TeleBrands’ Inventors Days across several years and locations.13
An announcement identifies McCormick Place and a panel including AJ, Poonam Khubani and Anthony Sullivan.
Published event announcement
Discovery Channel · 2009–2011
Experience. Instinct. Opportunity.
PitchMen
The eye for the next big thing.
“Godfather of the infomercial business”
How AJ was described on the show, confirmed by Anthony Sullivan — Executive Producer, Discovery Channel’s PitchMen.14Watch the series premiere ↗
He had already helped redefine how America discovers new products. On PitchMen, AJ Khubani brought that hard-earned vision to Discovery Channel.
More than 18 episodes across Seasons 1 and 2. Executive producer and on-screen star Anthony Sullivan confirms AJ’s recurring role as himself, a judge and product evaluator. On a series built around Billy Mays and Sullivan, AJ brought the perspective of the entrepreneur behind TeleBrands to inventors pursuing their big break.
His appearances put a remarkable career’s worth of commercial instinct into action: examining demonstrations, weighing an idea’s potential and asking whether it could connect with everyday consumers. AJ also appeared in the special Pitchman: A Tribute to Billy Mays.
For the next generation of entrepreneursA simple idea deserves a serious chance—and thoughtful scrutiny. AJ’s role on PitchMen turns experience into opportunity for others. Bring your idea forward, make its usefulness visible, and welcome the questions that can help make it stronger.
Both seasonsA recurring entrepreneurial presence
Over 18 episodes14Confirmed by executive producer Anthony Sullivan
A lasting tributeAlso featured in the Billy Mays special
Six lessons drawn from AJ’s journey for turning curiosity into action, making value visible and creating opportunity for others.
01
Notice the everyday.
Start with a frustration people already recognize. AJ’s household-product story is a reminder that an idea does not have to sound extraordinary to solve something important. Describe the problem before designing the answer.
02
Show the difference.
Build a demonstration someone can understand in seconds. Watch AJ on The View: the product’s usefulness becomes visible. Ask whether your idea can show its value as clearly as you can explain it.
03
Learn from a real test.
AJ’s first ad broke even; it was a beginning, not a final verdict. Put an early version in front of people, listen to their response, and let what you learn shape the next attempt.
04
Build the next chapter.
AJ’s comeback gives resilience a concrete meaning: rebuilding, adapting and returning to growth. When an approach falls short, separate what needs to change from the purpose worth pursuing. Progress can begin with a better next attempt.
05
Think beyond the invention.
AmberVision’s 200-unit retail test led to an order for 20,000. Consider the whole journey: how will someone discover your product, understand it and find it when they are ready to buy?
06
Open the next door.
AJ’s work with inventors and student entrepreneurs extends his impact beyond TeleBrands. Share a lesson, give thoughtful feedback or help someone make a useful connection. What you build can also help someone else begin.
Featured address · Montclair State University
An alumnus returns. A new generation begins.
Thirty years after graduating from Montclair State, AJ returned as a business leader and Distinguished Alumni Award recipient to deliver the keynote address to the School of Business Class of 2014.
Watch AJ speak to graduates at the beginning of their own journeys—a personal connection between the company he built and the next generation of entrepreneurs.
2014 School of Business convocation Recording uploaded May 20, 2014 · TeleBrands In The News
“In my judgment, your entrepreneurial insight, generosity, and personal commitment made a distinctive contribution to these students’ education.”
Daniel M. NosenchuckAssociate Professor of Mechanical and Aerospace Engineering Princeton University · Letter to AJ, September 16, 2026Read Professor Nosenchuck’s letter [45] ↗
AJ Khubani served as Chairman of the Industrial Directors Board for Princeton University’s Entrepreneurial Engineering program from September 2005 through January 2011. His contribution reached beyond the boardroom: helping develop and teach the course, mentoring student inventors, and opening doors to real manufacturing experience.
Professor Daniel M. Nosenchuck traces their collaboration to AJ’s guest lectures in Engineering Design (MAE 321) in 2004. Students’ enthusiastic response helped inspire a dedicated Entrepreneurial Engineering course. With Nosenchuck providing faculty leadership and academic oversight, AJ helped shape the entrepreneurial content and recruited inventors, business leaders and TeleBrands professionals as lecturers, mentors and reviewers—volunteering his time, expertise and resources.
The course launched in Fall 2005 as MAE 435 and became MAE 445, Entrepreneurial Engineering, in Fall 2008. AJ helped teach and mentor students across six fall-semester offerings, contributing lectures, curriculum development, project reviews and final team evaluations.
Turning a winning idea into a real-world education.
At the conclusion of many course offerings, AJ, in consultation with the Industrial Directors Board, selected a winning team and generally arranged an educational trip to China. He personally accompanied the students to manufacturing facilities, connecting their classroom projects with the practical realities of bringing products to market. The trips were fully funded by AJ personally and/or through TeleBrands.15
At Montclair State, AJ brought that commitment back to his alma mater through a documented $500,000 gift for the university’s student pitch competition over five years. The university also documented an annual $80,000 prize pool for the competition. His own entrepreneurial beginning became part of a larger legacy of opportunity for students with ideas of their own.
For entrepreneurs, this is a powerful next chapter of success: share the experience you have earned, invite others into the process, and turn your relationships into opportunities for someone else to begin.
AJ’s brother, Anand “Andy” Khubani, is the namesake of NYU Stern’s Anand Khubani BS in Business, Technology and Entrepreneurship. In April 2024, NYU announced the program’s naming in recognition of a gift from Ideavillage, the company Andy founded.
The four-year undergraduate program brings business, technology and entrepreneurship together through hands-on learning—including real-world challenges with New York City startups.
For the entrepreneurBuild a business. Share what you learn. Help the next generation find its own beginning.
Dwight-Englewood School · Englewood, New Jersey
Khubani Performing Arts Center.
A stage for the next generation.
Klein Campus Center, home to the Khubani Performing Arts Center. Photograph from Dwight-Englewood’s school history; this exterior view does not show the center’s signage.
A family legacy. A place to find your voice.
At Dwight-Englewood, the Khubani family name is part of a place where young people bring ideas to life. The Khubani Performing Arts Center houses Schenck Auditorium, a stage for student theatre and musical productions.27
The school’s history records the center’s renovation and renaming within Klein Campus Center in 2006. Generations of students have since taken the stage, including the Middle School’s 2024 production of The Wizard of Oz Youth Edition.
Alongside AJ’s trustee service, the center adds a creative dimension to the family’s connection with education: a setting for expression, collaboration and the confidence to be seen and heard.
Across Dwight-Englewood’s preschool–Grade 12 arts program, students learn to create—not just perform.
01 / Create
An original student production
The fifth-grade original musical, formerly known as the Fifth Grade Opera, puts students at the heart of writing scripts, composing music, performing and helping build sets.
02 / Perform
Many ways to find a voice
Theatre, orchestra, jazz, handbells and chorus give students different ways to take part. Faculty bring experience from Broadway and New York’s professional music scene.
03 / Collaborate
Behind-the-scenes creators
Middle and Upper School stage crews work on lighting, sound, props and sets—bringing creative ideas to life through teamwork and technical craft.
For the entrepreneur building a legacyBuild something meaningful. Help others discover what they can create.
05 / Institutional leadership
Success that reaches beyond business.
AJ’s leadership extends from the company he founded to the institutions that support an industry and educate its next generation. Board service, mentorship and giving make that contribution part of his legacy.
01
Electronic Retailing Association
Board of Directors
AJ served on the ERA Board of Directors from 1999 to 2002, bringing an entrepreneur’s perspective to a formative period for the direct-response industry.
02
Dwight-Englewood School
Trustee
As a trustee of Dwight-Englewood School, AJ extended his leadership into educational stewardship. His service appears in six consecutive school filings for the fiscal years ending June 2003 through June 2008.
Poonam KhubaniAJ Khubani’s wifePhotograph provided by AJ Khubani.
Poonam Khubani · A legacy of her own
Meet the legend behind the legend.
AJ’s wife, Poonam Khubani, brings a remarkable story of her own to the Khubani legacy. From international business to Hindi cinema, her work reflects the ambition to keep creating, keep evolving and explore what comes next.
Poonam’s career reaches beyond business into Bollywood. She co-produced Aryan: Unbreakable (2006), the Hindi-language boxing drama directed by Abhishek Kapoor and starring Sohail Khan and Sneha Ullal.
For the entrepreneurLet your ambition cross disciplines. Building a business and bringing a film to life both begin with the willingness to turn an idea into a shared undertaking.
In the press & beyond
Other notable articles about Poonam Khubani and her accomplishments
For the entrepreneurBuild on what works. Keep evolving. Let your ambition reach beyond a single discipline.
Recognition · AJ’s personal archive
Recognition earned. A legacy celebrated.
From a student’s first advertisement to two Hall of Fame honors and a Lifetime Achievement Award, AJ’s journey shows what can grow from the decision to begin—and the determination to keep building.
These honors give that journey a tangible form: a life spent recognizing possibility, bringing products to market and opening doors for others.
A view into AJ’s collection: industry recognition alongside the stories of a career spent bringing ideas to life. Photo record [53] ↗
2010 · AJ Khubani
Advertising Hall of Fame of New Jersey
A New Jersey beginning. A contribution recognized in his home state’s advertising Hall of Fame.
The company AJ built was named a finalist for the DRMA’s 2015 Marketer of the Year honor. The trophy preserves this chapter in TeleBrands’ industry recognition, alongside its separate 2017 ERA award above.
Start with a problem worth solving. Test your idea. Strengthen the team and relationships that help it reach people. AJ’s honors mark the long arc of that work—and invite the next generation to begin its own.
Across his career at TeleBrands Corp., AJ Khubani has produced more than 1,500 different television commercials for 1,500+ different products. He is now digitizing this body of work for a forthcoming collection on this website.
Behind that remarkable scale is an entrepreneur’s craft: finding the problem, making the benefit visible, and giving an idea its moment. The ambition of this archive is to preserve that work so the next generation can study the art of bringing products to life.
A useful product needs a story people can understand. These certificates recognize the advertising work behind TeleBrands products, including collaborations with Concepts TV Productions.
2004 · Telly Awards
Classic Telly Winner certificate naming TeleBrands and Concepts TV Productions.
2011 · Telly Awards
Bronze Telly Winner certificate naming Concepts TV Productions for TeleBrands Corp.
2017 · AdSphere Awards
Certificate recognizing Star Shower Motion Laser Light as a 2016 long-form winner.
For a founder, the practical challenge is clear: show the problem, demonstrate the difference and make every second earn its place.
AJ on ABC’s The View
Everyday ideas. A national stage.
AJ brought the ingenuity behind “As Seen on TV” to The View through memorable, hands-on demonstrations. Surviving footage and contemporary reports document at least four appearances—a vivid chapter in his gift for making an everyday idea capture the imagination.18
The demonstration that makes the idea real. AJ introduces PedEgg and gives Sherri Shepherd a live demonstration. For entrepreneurs, it is a lesson in showing a product’s value—not just describing it.
Watch on YouTube ↗This uploader allows viewing on YouTube, but not playback on other websites.Uploaded by tvshopping on December 20, 2007.18
More appearances in the record
Reported November 11, 2008
A return to The View
A new round of demonstrations included Pedi Paws, Smooth Away, Zorbeez, Snuggie, Iron Gym and Green Bags.
From The View and NBC’s Today to CNBC, Good Morning America and Discovery’s PitchMen, see AJ’s experience in action. Watch for the lessons behind the moment: a clear demonstration, a thoughtful question, an idea given a serious chance. This is an archive to learn from as well as a career to celebrate.
Explore the milestones through independent reporting, institutional profiles, company announcements, public records and materials from AJ’s personal archive. Together, they trace an extraordinary life of invention, leadership and entrepreneurial possibility.20
Numbered notes provide source context and qualifications. Each note links back to its passage.
1. Origin, financing and lifetime revenue
Origin and financing details: AJ Khubani’s firsthand account, October 2026. Lifetime revenue is founder-reported, not independently audited here; it is not annual revenue, profit, valuation or an investment return. “No further equity capital” does not mean no borrowing: business loans and lines of credit supported growth.
The New Jersey and student-desk images are conceptual AI illustrations—not archival views, documented locations or AJ’s historical office. The AmberVision package is AI-restored from AJ’s supplied photograph; fine artwork was reconstructed, so it is not a pixel-identical archival photograph. AJ’s white-telephone image is AI-restored from his supplied screenshot of the scene at approximately 1:06 in the 30th-anniversary film. Fine detail has been reconstructed; the original filming date is not established, and the image does not document the 2000 reorganization. Brief AI labels remain beside these images to identify them clearly.
Peter Bieler with Suzanne Costas, This Business Has Legs (John Wiley, 1996), pp. 137–139. Selected historical milestones come from the published pages supplied by AJ. Figures are historical reports, not current totals or independently audited results; $60 million describes sales, not valuation. The book is the author’s account, not an audit or general endorsement of AJ. The consumer-value quotation is AJ’s statement as quoted by Bieler, not the author’s endorsement. Entrepreneurial takeaways are editorial reflections, not quotations or promises of similar results. The approximately two-million AmberVision figure belongs to this earlier account; Dworman’s later interview reports a different cumulative milestone. Book and publication record [54] opens a catalog, not the cited pages.
Thomas Haire, “It Was 30 Years Ago Today…”, September 1, 2013. Historical examples come from AJ’s published interview; entrepreneurial takeaways are editorial reflections. The adjacent 30th-anniversary film comes from AJ’s archive, not a verified Response production. Archived article [48].
Steven Dworman, $12 Billion of Inside Marketing Secrets: Discovered Through Direct Response Television Sales (SDE Pub., 2004), “A.J. Khubani” interview. Selected highlights come from AJ-supplied book pages; references follow their 174–195 numbering. The conversation identifies its setting as 1995. Figures are historical reports, not current totals or independently audited results. The 15-million-plus AmberVision sales, $1.7 million Magic Hangers campaign profit and retail-persistence story are AJ’s account in the interview (pp. 176, 178 and 183); Dworman’s introduction supplies the revenue figure, and his commentary is distinct from AJ’s firsthand account. The book title is not a TeleBrands sales total. Practical lessons are editorial interpretations, not quotations or promises of similar results. Publication record [46] opens a catalog, not the full interview.
AJ Khubani’s approved list identifies 278 TeleBrands products as winners. His benchmark is simple: a winner is any product that sold over $1 million in retail sales dollars. The threshold is in US dollars, cumulatively over the product’s commercial life. Retail sales dollars means sales to consumers, whether direct or through retailers—not TeleBrands’ wholesale revenue. No minimum media advertising expenditure is required. This definition, revised by AJ on October 11, 2026, replaces the earlier advertising-spend and net-product-sales thresholds. The count, descriptions, launch years and qualifying results reflect AJ’s approved product list and firsthand account; they are not an independent audit or industry-wide ranking. Launch years are supplied by AJ, not independently established by trademark application dates. “D2C winners” describes the direct-response-led portfolio, not a requirement that each product achieve the threshold through D2C alone.
Based on Dustin Sullivan’s firsthand recollection, shared with permission in September 2026; not independently verified by Walgreens or an official Walgreens confirmation. Sullivan recalls reviewing the company’s weekly item-sales report. The No. 1 ranking was by retail sales dollars among front-of-store, self-service merchandise, excluding pharmacy, for the seven days ending May 13, 2008—not a confirmed unit-sales ranking. Approximately 180,000 customer-sale units and $1.79 million in retail sales are recollected figures.
Joe Grady’s firsthand recollection was confirmed by email on September 25, 2026 and quoted with his permission. This is his personal account, not an official Walmart statement or independently audited sales report. The ranking concerns retail sales dollars at Walmart U.S. stores during November 21–27, 2015, not units sold or an all-time first/only record. The photograph is separately dated December 2015 according to AJ; it comes from his personal archive, with identities and historical roles supplied by AJ and Grady’s role also confirmed in his statement. Permitted confirmation excerpt [47].
TeleBrands’ 2015 company announcement records a CVS vendor honor. AJ identifies the pictured CVS trophy as the corresponding award; its visible face does not give a year. The PedEgg sales-achievement plaques in the collection were presented by TeleBrands to retail partners, celebrating those partners’ sales achievements; they are distinct from vendor honors received by TeleBrands. Company record [07] and photograph record [53].
On October 12, 2026, AJ Khubani confirmed, in his capacity as TeleBrands CEO, that Pocket Hose Ultra had sold over $100 million to date. This cumulative sales-dollar figure is CEO-confirmed, not an independently audited total; it is not a count of hoses sold or an annual sales figure. The public brand history [34] supports the separate launch and retail milestones, not this updated Ultra sales figure.
Product descriptions identify the brand’s offerings, not individualized medical advice or a promise of results. Follow each product’s Drug Facts directions and warnings. Published Original cream label [39].
The linked reports cover TeleBrands’ Inventors Days across several years and locations; not all describe the event in the supplied Fairfield video. Publication dates do not establish that video’s filming date. Event announcements are labeled separately from independent reporting. Some publications, including The New York Times, may require a subscription. New York Times article [60].
Anthony Sullivan confirmed the count and on-show description in his September 29, 2026 email, based on his recollection and review of the episodes. The count excludes the separate Billy Mays tribute special. Published with his permission; this is his firsthand account, not a network-issued episode-by-episode credit list. Sullivan’s confirmation [49].
Professor Daniel M. Nosenchuck confirms these experiences in his September 16, 2026 letter; precise numbers of trips and participating students remain under his review. Six fall-semester teaching offerings must not be read as six trips or a trip after every semester. AJ’s chairmanship was of the Industrial Directors Board for the Entrepreneurial Engineering program, not Princeton University’s governing board. Dated statement [45].
16. Poonam Khubani: article access and source types
The selected links include reporting, interviews, a column, event coverage and institutional or promotional material, as labeled. The Forbes piece is a contributor article. Some publications require a subscription; older links may have limited availability. The unavailable Electronic Retailer item remains labeled without a live link.
The 1,500+ television-commercial count reflects AJ Khubani’s October 12, 2026 update; the 1,500+ distinct-product count also follows his supplied account. Counts are career estimates provided by AJ Khubani; final commercial and distinct-product totals remain subject to cataloging and verification. Commercials are not yet available in this forthcoming collection. Producing a commercial does not itself establish a successful product or a winner.
Reviewed September 7, 2026. The four-appearance minimum combines the surviving 2007 upload with separate 2008, 2009 and 2010 reports; it is not a complete ABC episode count. Report and upload dates are separate from confirmed broadcast dates. The surviving segment was uploaded by tvshopping on December 20, 2007; its original air date has not been confirmed. The June 21, 2010 episode account was written by an ABC-compensated View Ambassador. That account [33].
Television collection expanded September 7, 2026. This is a growing archive of located footage, not a complete broadcast history or a count of distinct airings. Upload years are not broadcast dates; excerpts and web exclusives are labeled and do not establish additional airings. Program and network labels identify the original source, not necessarily the uploader. Public video availability can change. The View’s documented appearances and unavailable footage are recorded separately.
20. Comeback chronology and general source context
The timeline uses 2000 for TeleBrands’ Chapter 11, following AJ Khubani’s October 2026 clarification and the year identified in Forbes’ 2009 profile [57] and NJBIZ’s 2010 profile [58]. The three-month interval also appears in AJ’s 2011 HuffPost interview [59]. This is published firsthand testimony, not verification against a court docket, plan-confirmation order or effective-date notice. The personal experiences, including the distress of letting hardworking, loyal employees go, five-year revenue-linked creditor payout, millions in repayments, continuing vendor relationships, home foreclosure proceedings, Ashok’s mortgage payoff, the subsequent new mortgage, gratitude to Ashok and Anita, and subsequent growth are AJ’s firsthand account, shared for publication on October 12, 2026; underlying court and financial records were not reviewed here. Repayment refers to the negotiated arrangement, not a representation that all original claims were paid in full. Ashok’s payoff of the existing mortgage enabled AJ to obtain a new mortgage from a new lender and keep the family in the home; the account does not describe a completed foreclosure sale or specify the terms of Ashok’s assistance. The 26-year reference is the calendar-year span from 2000 to 2026, not an industry survival statistic or a claim of uninterrupted annual growth. Forbes’ 30% growth figure was attributed to AJ in its 2009 recession-era report; it is not a current growth rate or an audited figure. Other career figures retain their identified sources. The featured Montclair address is the 2014 School of Business convocation, not a university-wide ceremony. Source links, photograph credits and useful playback/access notices remain near their content.
AJ Khubani stated in October 2026 that AmberVision eventually sold more than 20 million units. This is his firsthand, founder-reported cumulative milestone, not an independently audited total or a claim that those sales occurred in 1987. No date for reaching that total was supplied. The smaller figures quoted in the Bieler and Dworman book sections describe earlier historical accounts and remain unchanged.
Photograph supplied by AJ Khubani, who identifies the booth as TeleBrands’ display at the 2015 Chicago Housewares Show. The history of participation over decades, meetings with major retailers and annual product excitement reflects his firsthand account, supplied in October 2026. The photograph is displayed unchanged; the entrepreneurial lesson is editorial interpretation.
Selected spoken excerpts and still frames from AJ Khubani’s 2015 Lifetime Achievement Award tribute film, published here at his request. Randy Jackson’s displayed still received an AI-assisted lighting adjustment to improve visibility in the underexposed recording-studio scene, with instructions to preserve his natural complexion and features. It is not an untouched archival frame; the original still remains available. The other testimonial stills are unretouched. Each card links to the excerpt’s approximate starting point. Punctuation is supplied for readability; excerpts preserve the speakers’ meaning. Names and professional roles follow the film’s on-screen identifications and are historical, not representations of current employment. These are personal tributes, not new institutional or government endorsements, independently verified product claims or industry rankings. Andy and Chuck Khubani are AJ’s brothers; Poonam Khubani is AJ’s wife. The closing entrepreneurial takeaway is editorial, not a quotation. The separate Joy (2015) feature provides biographical context for Joy Mangano’s tribute: the film is inspired by her life, not a documentary. The movie poster supplied by AJ is used to identify and discuss the film; Jennifer Lawrence, Robert De Niro, Bradley Cooper and the studio are not presented as endorsing AJ or TeleBrands. The film-context commentary is editorial, not part of Mangano’s quoted testimonial. Studio film page · TIME’s fact-and-fiction account.
The acknowledgment excerpt and summary are based on the passage Michael Planit reproduced in his text exchange with AJ, supplied by AJ for this feature. The printed acknowledgment page and its page number have not been independently inspected. Planit’s separate, later text-message comments are not presented as passages from the book, and the private conversation screenshots are not published. The book cover is displayed unchanged from AJ’s supplied image for identification and discussion. McGraw Hill’s book page confirms the author and 2007 publication; it is a publisher listing, not a link to the quoted acknowledgment. The entrepreneurial takeaway is editorial, not a quotation or a promise of results.
NYU Stern’s April 16, 2024 announcement [62] credits Ideavillage’s gift and names the program in honor of Anand (Andy) Khubani, AJ’s brother—not AJ. “Up to 40” describes the annual scholarship support announced across all four years, not 40 scholarships per class or a verified count of awards in any year. The program launched in 2021; its naming was announced in 2024. The official program page [63] confirms its name and experiential curriculum. The entrepreneurial takeaway is editorial, not a university endorsement of AJ.
The 14 selections and their order come from AJ’s supplied “My personal favorite products of all time” document. They are personal favorites, not a sales ranking or a change to the approved winner list. “Silver Lightening” is displayed as Silver Lightning, following the product branding. The pictured editions do not establish launch-year appearance or current availability. Marketplace image sources are identification references, not purchase recommendations or independent authentication. AmberVision uses the existing AI restoration described in note 2. Whisper 2000 and the Jack LaLanne Mini Stepper use the unchanged product images AJ supplied on October 12, 2026; the Mini Stepper image replaces the former instructional-video cover. The linked commercial shows the Mini Stepper. TeleBrands’ 2011 announcement documents its LaLanne association. Robin Leach appears in authentic archival commercial imagery; old phone numbers and offers are not current offers. Richard Karn’s image is the previously used official Pocket Hose photograph. No celebrity composite was generated. The Star Shower carton comes from an archived-model retailer listing; PedEgg and Hempvana use the existing brand photographs. Public access does not establish an open reuse license. Packaging claims are historical artwork, not newly substantiated performance or medical claims. Follow current product directions and warnings. The closing lesson is editorial.
27. Khubani Performing Arts Center and school arts program
The school’s 2006 history entry [64] identifies the center as a renovated and renamed area within Klein Campus Center. Its 2024 production announcement [65] places Schenck Auditorium within the center. SEEMA’s Poonam Khubani profile [68] discusses the center as part of her family legacy; no gift amount, sole-funding claim or construction date is asserted. Curriculum highlights describe the school-wide program, not an inventory of rooms or equipment in this center, and follow the January 2026 school spotlight [66] and curriculum overview [67]. The fifth-grade program is now described by the school as the Original Musical, formerly the Fifth Grade Opera. The unchanged photograph comes from the school’s anniversary archive and shows the Klein exterior, not the requested interior signage; a verified signage photograph was not located. The school archive retains its copyright; public availability does not establish an open reuse license. The entrepreneurial takeaway is editorial.